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INTERNSHIP
REPORT
JUNIOR COMMUNICATION OFFICER
21-12-2020 TO 21-02-2021 (INTERNSHIP)
SUBMITTED TO
SUBMITTED TO:
SHIVANSH MISHRA
DEPARTMENT OF COMMUNICATION
INSTITUTE OF RURAL MANAGEMENT ANAND
INTERNSHIP REPORT
COMMUNICATION OFFICE
JUNIOR COMMUNICATION OFFICER
BY:
VIPUL KUMAR P MAKWANA
LETTER OF TRANSMITTAL
February 22, 2021
Ms Shivansh Mishra,
Communications Manager IRMA.
Subject: Submission of Internship Report
Dear Sir,
This is a great honour for me to present my internship report. Authorized
under your supervision, as a partial requirement for the completion of
Junior Communication Officer (Internship). This report endeavours to
analyze the learnings and experiences of my two months internship
period at the Institute of Rural Management Anand. I am thankful to you for
your kind support and supervision, in the preparation of this report and
sincerely hope that I would live up to your expectations regarding the
quality of my work. I tried to put in my best effort in the preparation of this
report. Yet if any shortcomings arise, it will be my pleasure to answer any
clarification and suggestion regarding this report.
Sincerely Yours
Vipul Makwana
ACKNOWLEDGEMENT
At the very outset, I am very much thankful to my parents for giving me
strength, courage and ability to accomplish the internship program as
well as the internship report in a scheduled time in spite of various
complications. It gives me immense pleasure to thank a large number of
individuals for their cordial cooperation and encouragement which has
contributed directly or indirectly during this internship. First of all, I would
like to express my gratitude to my internship supervisor Mr. Shivansh
Mishra for his guidance and feedback which made everything clear to me
to complete this internship. At first, I was so confused about whether I
would be able to make a fruitful internship but with his assistance, I found
a way to do everything immaculately. He kept me on track to complete
this report and his suggestions and feedback were very dynamic in
making this report as impeccable as possible. Moreover, I also show my
gratitude to the Placement office and Ms Harshika Arya, Jr. Placement
Manager. Who always helped me and shared her working experiences.
Her guidance showed me a way not only to understand the office culture
but also how to deal with all the co-workers. I would also like to express
my sincere thanks to all the employees and departments. who helped me
during my work tenure and made my experience unforgettable. People
from different departments helped me to gain more practical knowledge
which made my Internship journey more fruitful. A very special gratitude
goes to my department head, Mr Shivansh Mishra for his kind support
and timely feedback regarding the guidelines and deadlines of internship
completion.
EXECUTIVE SUMMARY
This internship report stresses on the work experience I have gathered as
an Intern in the Institute of Rural Management Anand from December 22,
2020 until February 21, 2021. In this report, I mainly have incorporated my
experience at IRMA especially in different types of communications,
Video Editing and Social media marketing works etc. Where I also have
provided details about my two months work experience at IRMA along
with a comprehensive job description where I had to work with different
external and internal departments. Since its inception in 1979 in India,
IRMA has always been conserving quality managers and now it is one of
the renowned and top Institute in the country within a very short time. In
this report, I have included a list of works I am managing. This report will
serve good information about IRMA.
1ST WEEK……………………………………………………………….3
2ND WEEK………………………………………………………………3
3RD WEEK……………………………………………………………….4
4TH WEEK……………………………………………………………….4
5TH WEEK……………………………………………………………….5
6TH WEEK……………………………………………………………….5
7TH WEEK……………………………………………………………….6
8TH WEEK……………………………………………………………….6
PROJECT 1………………………………………………………………..7
PROJECT 2………………………………………………………………..7
PROJECT 3………………………………………………………………..8
INDEX
Website audit report IRMA
The audit is a full analysis of all the factors that affect the website's visibility in
search engines. A website audit is completed solely for marketing purposes. The
goal is to detect a positive impact and weak points in campaigns that affect IRMA
website performance.
Referral data of IRMA's WebSite includes Top 20 keywords Appears search.
Backlink
Writing a message for Director vision or Chairman vision help for IRMA’s brochure
help me to understand what exactly irma looking for is the primary basis upon
which one's work, learning, and intellect will be judged in the workplace and in the
community. Writing makes me think and learning is visible. Writing fosters my
ability to explain and refine our ideas for IRMA
This Assignment is like self-study, Where I observe IRMA’s Web Presence. and
suggest ideas regarding growth for social media presence of IRMA. The main task is
to find loopholes and Answer the question ( How to increases engagements of
IRMA)
Instagram
Twitter
Facebook
Linkedin
In this Assignment I have to find some Facebook groups, Where we Advertise or
Content)
CAT, CMAT, MAT, XAT, NMAT, SNAP
1stWeek
Assignment 1
1.
2.
Assignment 2
BrochureMessagesreading andWriting
2ndWeek
Assignment 3
Social Media Observations (click)
1.
2.
3.
4.
Assignment 4
List of FacebookGroups(click)
1.
21-12-2020 to 27-12-2020
28-12-2020 to 03-01-2021
In this task my responsibilities to find out the details of how to verify IRMA’s
Facebook page. The verified badge appears next to a Facebook Page or account's
name in search and on the profile. It means Facebook has confirmed that an
account is the authentic presence of the public figure, celebrity, or global brand it
represents.
Questions answer writing
In This Project my responsibilities are making Craft, Format your video like a pro,
and the main responsibility is Video editing.
Video editing is important because it is the key to blending images and sounds to
make us feel emotionally connected and sometimes truly there in the film we're
watching.
Milk is food Video
Thumbnail
Keywords
In this Assignment, my duties find out the marketing ideas for IRMA’s Initiative
IRMA Initiative
Marketing Ideas
Website
Assignment 5
Facebook Verification Form
Project 1
1.
2.
3.
3rdWeek
Assignment 6
1.
2.
3.
04-01-2021 to 10-01-2021
In this Assignment basically, find out the date that is celebrated. and make social
media posts regarding these days.
An Events Calendar can be used on your website, to show your visitors the events based
on dates on your website. It is an organized way to show the upcoming events based on
calendar dates.
Event Calendar
Social Media Post (Graphic Design)
In this Assignment, my role is to find out high trafficking keywords
Keyword research is a practice search engine optimization professionals use to find and
research search terms that users enter into search engines when looking for products,
services or general information.
Keyword Research (MBA)
Times Business School Survey
The Times B School 2021 Ranking Survey where IRMA is participating in the B School
Survey. In this project, my responsibilities are to collect data for surveys.
Data Collection
Followup
In this task, my work is to make up elements that help to grow the YouTube channel.
Social Media Popads Youtube Video Elements
Pop-up Subscribe Notification
End Screen Social Media
IRMA Admission Video Ad
Instagram invoices research
Assignment 7
1.
2.
Assignment 8
1.
Project 2
1.
2.
4thWeek
Assignment 9
1.
2.
Assignment 10
1.
2.
11-01-2021 to 17-01-2021
News Paper Informations
Irma Content Edited Pagal Guy
IRMA (Why you should join irma)
Gujarati News Release
Clean and Smart Campus Award 2020
Case Study Dhanvantri Video
In this, my role is to shoot and edit video and make it into documentary format video.
Dhanvantri case study can be defined as an intensive study about a person, a group
of people or a unit, A case study has also been described as an intensive, systematic
investigation of a Dhanvantri growth
Production
Post Production
Google Analytics report
Acquisitions Overview
Audience Overview
Behaviour Overview
Dhanvantri Herbs Gujarat Video Captions
Assignment 11
1.
2.
5thWeek
Assignment 12
1.
Assignment 13
1.
2.
Project 3
1.
2.
6thWeek
Assignment 14
1.
2.
3.
4.
Assignment 15
18-01-2021 to 24-01-2021
25-01-2021 to 31-01-2021
PGDM(RMX) video for briefing
Prof. Kishan's Comments on the Budget video
Document verification for PRMX-3 PI
PGDM(RMX) video clip for briefing
Press Release (Gujarati)
Presentation for Pre-interview Briefing
7thWeek
1.
2.
3.
8thWeek
1.
2.
3.
01-02-2021 to 07-02-2021
Key Findings
Digital communication has helped both Institute and Students from different
aspects. In digital marketing, People can meet their actual data hunger where
conventional media is a teaser. Both are interconnected as both help people get a
message and here is the beauty of Communications.
Conclusion
Working in an institute like IRMA was one of my dreams. I am so happy that I was
able to complete an Internship. For young blood like me working with the creative
minds and professionals was a great experience me. The office and people there
were great like home. It was a great journey working with so many internal and
external departments. which concludes that it has been a great learning
opportunity for me. This has been a great learning experience for my career. The
project in this report is done based on communications and relations. Both
conventional and digital marketing communication is highly important to uplift
awareness and performance. Digital marketing communication is essential to make
today’s Institute successful. Again, this report is done with a lot of limitations and
obstacles. Thanks to so many people who helped me during the internship.