INTERNSHIP REPORT

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 INTERNSHIP REPORT JUNIOR COMMUNICATION OFFICER 21-12-2020 TO 21-02-2021 (INTERNSHIP) SUBMITTED TO SUBMITTED TO: SHIVANSH MISHRA DEPARTMENT OF COMMUNICATION INSTITUTE OF RURAL MANAGEMENT ANAND INTERNSHIP REPORT COMMUNICATION OFFICE JUNIOR COMMUNICATION OFFICER BY: VIPUL KUMAR P MAKWANA LETTER OF TRANSMITTAL February 22, 2021 Ms Shivansh Mishra, Communications Manager IRMA. Subject: Submission of Internship Report Dear Sir, This is a great honour for me to present my internship report. Authorized under your supervision, as a partial requirement for the completion of Junior Communication Officer (Internship). This report endeavours to analyze the learnings and experiences of my two months internship period at the Institute of Rural Management Anand. I am thankful to you for your kind support and supervision, in the preparation of this report and sincerely hope that I would live up to your expectations regarding the quality of my work. I tried to put in my best effort in the preparation of this report. Yet if any shortcomings arise, it will be my pleasure to answer any clarification and suggestion regarding this report. Sincerely Yours Vipul Makwana ACKNOWLEDGEMENT At the very outset, I am very much thankful to my parents for giving me strength, courage and ability to accomplish the internship program as well as the internship report in a scheduled time in spite of various complications. It gives me immense pleasure to thank a large number of individuals for their cordial cooperation and encouragement which has contributed directly or indirectly during this internship. First of all, I would like to express my gratitude to my internship supervisor Mr. Shivansh Mishra for his guidance and feedback which made everything clear to me to complete this internship. At first, I was so confused about whether I would be able to make a fruitful internship but with his assistance, I found a way to do everything immaculately. He kept me on track to complete this report and his suggestions and feedback were very dynamic in making this report as impeccable as possible. Moreover, I also show my gratitude to the Placement office and Ms Harshika Arya, Jr. Placement Manager. Who always helped me and shared her working experiences. Her guidance showed me a way not only to understand the office culture but also how to deal with all the co-workers. I would also like to express my sincere thanks to all the employees and departments. who helped me during my work tenure and made my experience unforgettable. People from different departments helped me to gain more practical knowledge which made my Internship journey more fruitful. A very special gratitude goes to my department head, Mr Shivansh Mishra for his kind support and timely feedback regarding the guidelines and deadlines of internship completion. EXECUTIVE SUMMARY This internship report stresses on the work experience I have gathered as an Intern in the Institute of Rural Management Anand from December 22, 2020 until February 21, 2021. In this report, I mainly have incorporated my experience at IRMA especially in different types of communications, Video Editing and Social media marketing works etc. Where I also have provided details about my two months work experience at IRMA along with a comprehensive job description where I had to work with different external and internal departments. Since its inception in 1979 in India, IRMA has always been conserving quality managers and now it is one of the renowned and top Institute in the country within a very short time. In this report, I have included a list of works I am managing. This report will serve good information about IRMA. 1ST WEEK……………………………………………………………….3 2ND WEEK………………………………………………………………3 3RD WEEK……………………………………………………………….4 4TH WEEK……………………………………………………………….4 5TH WEEK……………………………………………………………….5 6TH WEEK……………………………………………………………….5 7TH WEEK……………………………………………………………….6 8TH WEEK……………………………………………………………….6 PROJECT 1………………………………………………………………..7 PROJECT 2………………………………………………………………..7 PROJECT 3………………………………………………………………..8 INDEX Website audit report IRMA The audit is a full analysis of all the factors that affect the website's visibility in search engines. A website audit is completed solely for marketing purposes. The goal is to detect a positive impact and weak points in campaigns that affect IRMA website performance. Referral data of IRMA's WebSite includes Top 20 keywords Appears search. Backlink Writing a message for Director vision or Chairman vision help for IRMA’s brochure help me to understand what exactly irma looking for is the primary basis upon which one's work, learning, and intellect will be judged in the workplace and in the community. Writing makes me think and learning is visible. Writing fosters my ability to explain and refine our ideas for IRMA This Assignment is like self-study, Where I observe IRMA’s Web Presence. and suggest ideas regarding growth for social media presence of IRMA. The main task is to find loopholes and Answer the question ( How to increases engagements of IRMA) Instagram Twitter Facebook Linkedin In this Assignment I have to find some Facebook groups, Where we Advertise or Content) CAT, CMAT, MAT, XAT, NMAT, SNAP 1stWeek Assignment 1 1. 2. Assignment 2 BrochureMessagesreading andWriting 2ndWeek Assignment 3 Social Media Observations (click) 1. 2. 3. 4. Assignment 4 List of FacebookGroups(click) 1. 21-12-2020 to 27-12-2020 28-12-2020 to 03-01-2021 In this task my responsibilities to find out the details of how to verify IRMA’s Facebook page. The verified badge appears next to a Facebook Page or account's name in search and on the profile. It means Facebook has confirmed that an account is the authentic presence of the public figure, celebrity, or global brand it represents. Questions answer writing In This Project my responsibilities are making Craft, Format your video like a pro, and the main responsibility is Video editing. Video editing is important because it is the key to blending images and sounds to make us feel emotionally connected and sometimes truly there in the film we're watching. Milk is food Video Thumbnail Keywords In this Assignment, my duties find out the marketing ideas for IRMA’s Initiative IRMA Initiative Marketing Ideas Website Assignment 5 Facebook Verification Form Project 1 1. 2. 3. 3rdWeek Assignment 6 1. 2. 3. 04-01-2021 to 10-01-2021 In this Assignment basically, find out the date that is celebrated. and make social media posts regarding these days. An Events Calendar can be used on your website, to show your visitors the events based on dates on your website. It is an organized way to show the upcoming events based on calendar dates. Event Calendar Social Media Post (Graphic Design) In this Assignment, my role is to find out high trafficking keywords Keyword research is a practice search engine optimization professionals use to find and research search terms that users enter into search engines when looking for products, services or general information. Keyword Research (MBA) Times Business School Survey The Times B School 2021 Ranking Survey where IRMA is participating in the B School Survey. In this project, my responsibilities are to collect data for surveys. Data Collection Followup In this task, my work is to make up elements that help to grow the YouTube channel. Social Media Popads Youtube Video Elements Pop-up Subscribe Notification End Screen Social Media IRMA Admission Video Ad Instagram invoices research Assignment 7 1. 2. Assignment 8 1. Project 2 1. 2. 4thWeek Assignment 9 1. 2. Assignment 10 1. 2. 11-01-2021 to 17-01-2021 News Paper Informations Irma Content Edited Pagal Guy IRMA (Why you should join irma) Gujarati News Release Clean and Smart Campus Award 2020 Case Study Dhanvantri Video In this, my role is to shoot and edit video and make it into documentary format video. Dhanvantri case study can be defined as an intensive study about a person, a group of people or a unit, A case study has also been described as an intensive, systematic investigation of a Dhanvantri growth Production Post Production Google Analytics report Acquisitions Overview Audience Overview Behaviour Overview Dhanvantri Herbs Gujarat Video Captions Assignment 11 1. 2. 5thWeek Assignment 12 1. Assignment 13 1. 2. Project 3 1. 2. 6thWeek Assignment 14 1. 2. 3. 4. Assignment 15 18-01-2021 to 24-01-2021 25-01-2021 to 31-01-2021 PGDM(RMX) video for briefing Prof. Kishan's Comments on the Budget video Document verification for PRMX-3 PI PGDM(RMX) video clip for briefing Press Release (Gujarati) Presentation for Pre-interview Briefing 7thWeek 1. 2. 3. 8thWeek 1. 2. 3. 01-02-2021 to 07-02-2021 Key Findings Digital communication has helped both Institute and Students from different aspects. In digital marketing, People can meet their actual data hunger where conventional media is a teaser. Both are interconnected as both help people get a message and here is the beauty of Communications. Conclusion Working in an institute like IRMA was one of my dreams. I am so happy that I was able to complete an Internship. For young blood like me working with the creative minds and professionals was a great experience me. The office and people there were great like home. It was a great journey working with so many internal and external departments. which concludes that it has been a great learning opportunity for me. This has been a great learning experience for my career. The project in this report is done based on communications and relations. Both conventional and digital marketing communication is highly important to uplift awareness and performance. Digital marketing communication is essential to make today’s Institute successful. Again, this report is done with a lot of limitations and obstacles. Thanks to so many people who helped me during the internship.